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USGBC Trademark Policy and Branding Guidelines

  • Updated

Getting Started

We created these guidelines to help our members and the larger community use our brand assets consistently and correctly. Help protect our brand in the market by following these guidelines carefully and contacting USGBC’s Marketing Department with any questions.

General Brand Guidelines

The U.S. Green Building Council® (USGBC) owns trademarks for its brands, including words, phrases, designs, symbols, and other distinctive features associated with its programs and services. These trademarks are referred to as  a "mark" or the "marks" in the guidelines:

Do:

  • Comply with our Terms of Use.
  • Always use the ® or ™ symbol in connection with the mark’s first and most prominent usage[1].
  • Accompany the mark with an acknowledgment of USGBC ownership, either as a link to http://www.usgbc.org or another applicable URL, as a footnote next to the user’s copyright notice, or at the end of a printed document. For example:

USGBC® and the related logo are trademarks owned by the U.S. Green Building Council® and are used with permission.

Don’t:

  • Use the marks as part of your organization's name, logo, domain name, brand name or similar content. The marks shouldn’t be used as a verb or be incorporated into another word[2].
  • Use the marks on products, labels, and packaging. This includes online resources, virtual products, educational offerings, LEED certification resources, etc.
  • Use USGBC’s marks to suggest or imply partnership, sponsorship or endorsement by USGBC and LEED. USGBC does not review, certify, or endorse third-party products or services.
  • Modify or alter any mark, including the color, shape, proportion, or orientation.
  • Use the mark with any disparaging statements about USGBC, its products and services, or statements that otherwise reflect poorly on USGBC.
  • Directly or indirectly attempt to re-sell, redistribute, syndicate or otherwise commercialize the marks.

General Logo Guidelines

When designing with our trademarks:

Do:

  • Only use artwork files provided by USGBC.
  • Provide as much clear space around the asset on all sides. Clear space around our assets keeps them uncluttered and prevents elements from encroaching on our marks.
  • If you make it small, make sure it's still legible. A general rule is no smaller than 50px on its shortest side.

Don’t:

  • Make the mark the most prominent visual element on business and marketing materials. The user’s name and logo must be significantly larger than the marks.
  • Distort or alter the marks' shape, proportion, color, or orientation. Keep them only as they appear in their original files.
  • Wrap additional text around the marks, integrate them into other logos, or enclose them in another graphic. The marks are intended to stand alone.
While this policy generally outlines third parties' usage of USGBC marks in permitted and limited ways, USGBC retains the right to revoke such permission at its sole discretion. Any unauthorized use of a USGBC proprietary mark may result in legal action.

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U.S. Green Building Council (USGBC)

USGBC Logo

The USGBC logo is used by the namesake organization and its official partners and sponsors to represent the organization.

usgbc_blk_100x100-01.png 2.png
Black Reverse

Do:

Don’t:

  • Use the logo without express written permission from USGBC. Contact the USGBC Marketing Department to request permission. The logo may not be used by companies or individuals who do business with USGBC on a limited basis but are not formal partners. This may imply an endorsement from or affiliation with USGBC.

USGBC: In Text

When using USGBC in text:

Do:

  • Use the official organization name—U.S. Green Building Council® and the official acronym—USGBC® on subsequent references.
  • Use articles such as “the” or “a” when using USGBC as an adjective. For example, Contact the USGBC Marketing Department.
  • Omit articles when using USGBC as a noun or in the possessive. For example, USGBC is headquartered in Washington, D.C., or USGBC's headquarters.

Don’t:

  • Spell out the U.S. as the United States Green Building Council. The organization's name is U.S. Green Building Council.

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USGBC Community

The USGBC community mark represents USGBC’s integrated network of community leaders committed to achieving USGBC’s mission and vision on a local level.

USGBC Community Mark

community_black.png community_white(background)-01.png
Black Reverse

Do:

Individual Community Mark

The USGBC individual community mark represents the official networks of USGBC.

USGBCMaryland_black.png USGBCMaryland_white-background-01.png
Black Reverse

 

USGBCMaryland_stacked_black.png USGBCMaryland_stacked_white-background-01.png
Black Reverse

Do:

  • Only official integrated networks of USGBC may use the mark.
  • Link to the official USGBC community website—for example, https://www.usgbc.org/chapters/usgbc-maryland—when using the logo online.
  • Follow all guidance detailed in the Getting Started section of this resource, and contact USGBC's Marketing Department with any questions.

Don’t:

  • USGBC communities should not use prior logos.

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USGBC Membership

The USGBC membership is offered for organizations at four levels: Organizational, Silver, Gold and Platinum.

USGBC Member Logo

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Primary (PMS 323U) Reverse (PMS 323U)

Do:

  • Use the member logo if your USGBC membership is in active standing. The logo can be used in business and marketing materials, including but not limited to stationery, letterhead, business cards, print ads, brochures, flyers, tradeshow exhibit materials and signage.
  • Download the member logo in the user account section of the USGBC website.
  • Follow all guidance detailed in the Getting Started section of this resource, and contact USGBC's Marketing Department with any questions.

Don’t:

  • Use the logo if your organization's USGBC membership is terminated or lapsed.
  • Don’t use previous USGBC member logo designs. The circular USGBC member logo was retired in June 2020.

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LEED

LEED, or Leadership in Energy & Environmental Design, is the world's most widely used green building rating system, recognizing best-in-class building strategies and practices. The LEED program logo is a globally recognized symbol of excellence in green building.

LEED Program Logo

The LEED program logo is used exclusively by USGBC and GBCI to represent the LEED rating system and related products and services.

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60% and 50% black

Do:

Don’t:

LEED Wordmark

The LEED wordmark can visually reference USGBC’s LEED rating system.

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PMS 7426C, 7751C and 7690C PMS 7426C, 7751C and 7690C 100% black, 53% black, 65% black

Do:

  • Use the LEED wordmark on marketing resources, including educational courses specific to LEED, educational signage for a LEED project, or presentations referencing the LEED rating system.
  • Download the LEED wordmark.

Follow all guidance detailed in the Getting Started section of this resource and contact USGBC's Marketing Department with any questions.

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LEED: In Text

LEED—an acronym for Leadership in Energy and Environmental Design™—is a registered trademark of USGBC.

Do:

  • When referencing the full suite of rating systems, refer to the full title, “LEED green building program,” on the first reference.
  • When referencing the individual LEED rating system, use its full name. The shortened rating system name can be used in subsequent references. This resource's Index section has a complete list of LEED rating systems and adaptations.
  • When describing LEED, include descriptive text. For example:

The U.S. Green Building Council’s LEED® green building program is the world’s most widely used and was created as a leadership standard defining best practices for healthy, high-performing green buildings. Learn more at usgbc.org/LEED.

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LEED Registration

LEED-registered projects are pursuing LEED certification. LEED-registered projects cannot use the LEED certification marks or the LEED program logo[3]. Registered projects may display the LEED credit category icons on educational on-site building signage.

LEED Registered Badges

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Black 6C Black 6C PMS Rubine Red C and Black 6 C

Do:

  • Follow all guidance detailed in the Getting Started section of this resource, and contact USGBC's Marketing Department with any questions.
  • Incorporate the LEED registered badges and wordmarks in collateral, other marketing materials, and physical installations such as temporary building signage and banners.

LEED-Registered Wordmark Lockup

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PMS 7416C, 7751C and 7690C

Do:

  • Use the wordmark or badges on temporary building or construction site signage, collateral, and other marketing materials.
  • Follow all guidance detailed in the Getting Started section of this resource, and contact USGBC's Marketing Department with any questions.

Don't:

  • Use the LEED-registered wordmark lockup and badges if your project is confidential or private. Learn more about how to update your project’s confidentiality status.
  • Use the LEED-registered wordmark and badges on anything other than promoting your LEED-registered project.
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       Example applications

LEED-Registered Projects: In Text

Do Say:

  • The project is registered with the certification goal of LEED Certified®/ LEED Silver®/ LEED Gold®/ LEED Platinum®.
  • Upon completion, this project will apply to become LEED®-certified.
  • The project is registered under the LEED® green building program.

Don't Say:

  • This project is LEED Gold Registered. Note: Projects cannot register to achieve a specific level of certification.
  • This project is LEED Qualified, Compliant, Reviewed, Enrolled, Verified, Designed, Certifiable, or any wording other than LEED-registered.

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LEED Certification

LEED Certification Marks

Once a project has been certified, the LEED certification mark appropriate to the year and level of certification achieved can represent the associated project's achievement.

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50% and 60% black

Do:

  • Only use the LEED certification mark appropriate to the level of certification and the year certified. LEED certification marks should be used on marketing materials for a particular LEED-certified project. LEED certification marks without a year are not available for distribution.
  • Access the LEED Project Promotions toolkit for resources and helpful tips for sharing your green building story. 
  • Follow all guidance detailed in the Getting Started section of this resource, and contact USGBC's Marketing Department with any questions.

Don’t:

  • Use the LEED certification marks in connection with LEED-registered or precertified projects.
  • Use the LEED certification marks on anything other than promoting your LEED-certified project.
  • Use old logos and certification marks, including colored LEED certification marks. Only use logos sourced through USGBC’s Marketing Department. 

LEED Plaques & Signage

Celebrate your achievement when your project achieves certification by displaying signage. Shop LEED plaques and signage from our official vendors. Visit USGBC's project promotion page for information about the signage ordering process.

  • When displaying a physical installation, publicly make the project’s LEED scorecard available[4].
  • Before designing a physical installation using the LEED certification mark, such as a plaque, decal, or banner, contact USGBC's Marketing Department to request a license. At USGBC’s discretion, USGBC may grant you a limited license for a specific, one-time use of the artwork or logo, provided that the design conforms to usage criteria.
  • The LEED certification mark image must appear tone-on-tone in the natural material color (for example, stone or glass) for all physical installations using the LEED certification mark. Don’t add any additional or contrasting colors.
  • All plaque designs must be 5" or larger.
  • Contact USGBC's Marketing Department with any questions before fabrication.

LEED-Certified Badges

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PMS Rubine Red C and Black 6 C

Do:

Don’t:

  • Use the LEED-certified badges or USGBC marks if your project is confidential or private. Learn more about how to update your project’s confidentiality status.
  • Use the badges on anything other than the promotion of your LEED-certified project.

LEED-Certified Projects: In Text

  • When a project achieves certification, it should be referred to as a LEED-certified project and not, for example, LEED for New Construction certified or LEED for Commercial Interiors v2.0 certified. If appropriate, supporting text may include additional details about the specific rating system under which the project was certified.
  • LEED certification with lowercase "c" describes the certification process. LEED-certified with a hyphen and lowercase "c" is used to describe a project that has been certified. LEED Certified with a capital "C," and no hyphen is used to describe a project certified to the base level.

Do Say:

  • Project 'A' is LEED Certified® / LEED Silver® / LEED Gold® / LEED Platinum®.

Don’t Say:

  • Project 'A' is LEED Certified certified.

LEED Manufacturing Mark

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Do:

  • Use the LEED manufacturing mark to promote products manufactured within LEED-certified facilities. Once a project achieves LEED certification, the manufacturing facility may use the mark appropriate to the LEED certification level achieved for the facility.
  • The mark may be used on websites, product packaging or labels, advertising, and marketing to promote a product manufactured in a LEED-certified facility.
  • Follow all guidance detailed in the Getting Started section of this resource, and contact USGBC's Marketing Department with any questions.

LEED Precertified Wordmark

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PMS 7416C, 7751C and 7690C

Do:

  • Use the LEED precertified wordmark lockup on project materials, marketing collateral, and temporary signage at the building or construction site. LEED precertified projects can no longer use the LEED program logo[5].
  • Always include descriptive text when designing with the LEED precertified wordmark lockup to promote your precertified project. For example:

    This project has achieved LEED® precertification (add a level, i.e., Certified / Silver / Gold / Platinum, if applicable).

  • Follow all guidance detailed in the Getting Started section of this resource, and contact USGBC's Marketing Department with any questions.

Don't:

  • Use the LEED precertified wordmark lockup or USGBC marks if your project is confidential or private. Learn more about how to update your project’s confidentiality status.
  • Use the LEED precertified wordmark lockup on anything other than promoting your LEED precertified project.

Confidential LEED Projects

  • If a project remains confidential or private, it must not be marketed or represented to the general public as LEED-registered or LEED-certified.
  • Confidential or private projects aren't entitled to use or display USGBC marks, including the LEED certification mark and LEED program logo.
  • These projects may communicate their LEED-registered or LEED-certified status to government entities to comply with building and tax laws and for administrative proceedings related to land use entitlements.

LEED for Neighborhood Development Projects

  • Within the LEED for Neighborhood Development rating system (v4), teams have two options to choose from based on the project’s stage of completion:
    • LEED for Neighborhood Development: Plan: Teams pursuing this option can earn certification for their project plans, not the project itself. These projects can cite themselves as having achieved a LEED-certified plan at the (Certified / Silver / Gold / Platinum) level. Once this certification is earned, teams may request LEED certificates to celebrate their achievement. Plaques may be ordered once LEED ND: Built Project certification has been achieved.
    • LEED for Neighborhood Development: Built Project: Teams pursuing this option can earn certification for the project being developed and follow the logo and text guidelines for LEED-certified and registered projects.
  • Note: Projects that complete the optional letter of support and prerequisite reviews retain their registered project or plan status. These optional reviews do not replace the plan and built project reviews needed for LEED certification.

LEED for Cities and LEED for Communities Projects

  • There are two pilot rating systems dedicated to certifying existing cities and communities. Teams can promote their projects as having earned LEED for (Cities/Communities) at the (Certified/Silver/Gold/Platinum) level. They should follow the logo and text guidelines for LEED-certified and registered projects. This certification is valid for one year, and teams must take action to maintain certification to continue to promote their projects as certified.
  • Once certified, the project may order certificates and a LEED for Cities plaque to celebrate and display their achievement.

LEED for Cities and Communities Badges

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31.jpg
PMS Black 6 C and PMS 803 U

Do:

Don’t:

  • Use the LEED-certified badges or USGBC marks if your project is confidential or private. Learn more about how to update your project’s confidentiality status.
  • Use the badges on anything other than the promotion of your LEED-certified project.

LEED in Product Literature

Manufacturers can reference LEED in their product literature, provided the language does not state or imply endorsement by USGBC or the LEED green building program. Products that meet the LEED performance criteria can only contribute toward earning points needed for LEED certification; they cannot be said to earn points toward LEED certification on their own.

Do Say:

  • Product 'A' contributes toward satisfying Credit 'X' under LEED®.

Don’t Say:

  • Product 'A' is LEED-certified, qualified, compliant, accredited, approved.
  • Product 'A' is a LEED Product.
  • Product 'A' meets, satisfies, fulfills, or complies with Credit 'X.’

View LEED-Certified Projects: In Text for more information about referencing LEED in product literature. View the LEED Manufacturing Mark for more details on promoting products manufactured within LEED-certified facilities. Explore LEED categories and credits.

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LEED Zero

LEED® Zero is a program that complements LEED and verifies the achievement of net zero goals. The program is open to all LEED projects certified under the BD+C or O+M rating systems or registered to pursue LEED O+M certification.

LEED Zero Wordmark

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PMS 325U and black

Do:

Don’t:

  • Place the LEED Zero wordmark on product packaging and advertisements or as a visual reference to LEED Zero claims in product literature.
  • View the section LEED in Product Literature for more information about promoting products and services related to LEED.

LEED Zero Certification Mark

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Black and PMS 325U

Do:

  • Only use the LEED certification mark appropriate to the category and year certified on marketing materials for a particular LEED Zero-certified project.
  • Follow all guidance detailed in the Getting Started section of this resource, and contact USGBC's Marketing Department with any questions.

Don’t:

  • Use the LEED Zero certification marks with any project that has not received LEED Zero certification.
  • Use the LEED Zero certification marks on anything other than promoting your LEED Zero-certified project.

LEED Zero Certification: In Text

There are no distinct levels of LEED Zero certification. When a project achieves LEED Zero certification, it should be referred to as a LEED Zero-certified project. The additional text should specify which category the project was certified in carbon, energy, water, or waste.

Do Say:

  • Project 'A' is interested in pursuing LEED® Zero certification.
  • Project 'A' is LEED® Zero-certified.
  • Project 'A' is LEED® Zero Water-certified (capitalize the category name).
  • Project 'A' has achieved LEED® Zero Carbon certification (capitalize the category name).
  • Project 'A' has achieved LEED® Zero certification for net zero energy.

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LEED Professional Credentials & Certificates

A LEED professional credential or certificate signifies leadership in the green building industry and a commitment to professional growth.

LEED Credential Logos

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PMS 11U and 583U PMS 11U and 64U PMS 11U and 109U PMS 11U and 159U PMS 11U and 298U PMS 11U and 370U PMS 11U and 81U

 

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Legacy LEED AP

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PMS 11U1

Do:

  • The LEED AP, LEED Green Associate, and LEED Green Rater logos are available to active credentials and certificate holders in the user account section of usgbc.org.
  • Legacy LEED APs, or those who completed their LEED credentials before implementing the LEED 2009 Credentialing Program, can use the legacy LEED AP logo available in the user account section of usgbc.org.
  • Follow all guidance detailed in the Getting Started section of this resource, and contact USGBC's Marketing Department with any questions.

LEED credentials: In Text

The LEED AP and LEED Green Associate credentials listed below are trademarks owned by the U.S. Green Building Council® and are awarded to individuals under license by Green Business Certification Inc.™:

  • LEED® Green Associate™ (not LEED GA)
  • LEED AP® (not LEED Accredited Professional)
  • LEED AP® Building Design + Construction or LEED AP® BD+C
  • LEED AP® Interior Design + Construction or LEED AP® ID+C
  • LEED AP® Operations + Maintenance or LEED AP® O+M
  • LEED AP® Homes (not LEED AP H)
  • LEED AP® Neighborhood Development or LEED AP® ND
  • LEED® Green Rater
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Example of LEED credential logo in use

Credential holders can include their credentials in their email signatures and LinkedIn profiles. For example:

Jane Smith,

LEED AP® Building Design + Construction

or

John Smith, LEED® Green Associate™ 

If referencing LEED AP or LEED Green Associate credentials in promotional materials for test preparation products, prominently include the following descriptive text:

Company X is not affiliated with the U.S. Green Building Council® or Green Business Certification Inc.™ and does not administer the LEED AP/LEED® Green Associate™ program. USGBC and GBCI do not endorse or recommend the products or services offered by company X.

 

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LEED Fellow

The LEED® Fellow™ logo signifies an elite class of leading professionals distinguished by their years of experience with the LEED green building program.

LEED Fellow Logo

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PMS 11U and 370U Black White

Do:

LEED Fellow Emeritus

Upon the professional retirement of a LEED Fellow, their status will change to Fellow Emeritus. Those with this status should refer to themselves as LEED® Fellow™ Emeritus.

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USGBC Education Partner

A USGBC® Education Partner™ is a trusted voice and reputable green building and sustainability education provider through USGBC’s world-class education platform.

USGBC Education Partner Badge

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PMS 344U

Do:

Don’t:

  • Use the badge to state or imply that any courses are approved for or associated with continuing education hours.
  • Continue using the badge if the partnership is terminated.

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USGBC Faculty

The USGBC® Faculty designation recognizes educators with a high level of experience and knowledge of LEED, green building, and sustainability.

USGBC Faculty Badge

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PMS 316C

Do:

Don’t:

  • Use the badge if you’re not USGBC Faculty.
  • Use the badge to state or imply that any courses are approved for or associated with continuing education hours.
  • Continue using the badge if the partnership is terminated.

USGBC Faculty: In Text

Do:

  • Include descriptive text about the designation. For example:

USGBC® Faculty are experienced educators with robust professional education, training, and facilitation background. Learn more at usgbc.org.

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The Center for Green Schools

In June 2022, the Center for Green Schools™ at the U.S. Green Building Council® debuted a new logo design.

Center for Green Schools Logo

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100% Black / 100% Black / PMS 316C

Do:

The Center for Green Schools: In Text

The official name of the sub-center of USGBC is The Center for Green Schools™ at the U.S. Green Building Council®, and The Center for Green Schools™ at USGBC® is the official acronym. Use the complete official name on the first references and the acronym on subsequent references.

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LEED Lab

LEED® Lab™ is a multidisciplinary immersion course that utilizes the built environment to educate and prepare students to become green building leaders and sustainability-focused citizens.

LEED Lab Wordmark

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PMS 646C

Do:

  • Only use the wordmark when referencing the LEED Lab course. Using the mark independent from the course name is not acceptable.
  • Follow all guidance detailed in the Getting Started section of this resource, and contact USGBC's Marketing Department with any questions.

Don't:

  • Use the LEED Lab mark to promote the university or university offering.

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Index

Alphabetical List of USGBC Trademarks and Brands

Center for Green Schools™ at the U.S. Green Building Council®

Center for Green Schools™

or Center for Green Schools™ at USGBC®

Leadership in Energy and Environmental Design™

LEED®

LEED AP®

—

LEED AP® Building Design + Construction

LEED AP® BD+C

LEED AP® Homes

—

LEED AP® Interior Design + Construction

LEED AP® ID+C

LEED AP® Neighborhood Development

LEED AP® ND

LEED AP® Operations + Maintenance

LEED AP® O+M

LEED® Fellow™

—

LEED® for Building Design and Construction

LEED® BD+C

LEED® for Building Operations and Maintenance

LEED® O+M

LEED® for Interior Design and Construction

LEED® ID+C

LEED® for Cities

—

LEED®  for Communities

—

LEED® for Neighborhood Development

LEED® ND

LEED® Green Associate™

—

LEED® Green Rater™

—

LEED® Lab™

—

LEED® Zero™

—

U.S. Green Building Council®

USGBC 

USGBC® Education Partner™

—

USGBC® Faculty

—

 

The official names of the rating system with adaptations are listed below, along with the shortened rating system name, which can be used after the first reference:

LEED® for Building Design and Construction: New Construction

LEED® BD+C: New Construction

LEED® for Building Design and Construction: Core and Shell Development

LEED® BD+C: Core and Shell

LEED® for Building Design and Construction: Schools

LEED® BD+C: Schools

LEED® for Building Design and Construction: Retail

LEED® BD+C: Retail

LEED® for Building Design and Construction: Healthcare

LEED® BD+C: Healthcare

LEED® for Building Design and Construction: Data Centers

LEED® BD+C: Data Centers

LEED® for Building Design and Construction: Hospitality

LEED® BD+C: Hospitality

LEED® for Building Design and Construction: Warehouses and Distribution Centers

LEED® BD+C: Warehouses and Distribution Centers

LEED® for Building Design and Construction: Homes and Multifamily Lowrise

LEED® BD+C: Homes

LEED® for Building Design and Construction: Multifamily Midrise

LEED® BD+C: Multifamily Midrise

LEED® for Interior Design and Construction: Commercial Interiors

LEED® ID+C: Commercial Interiors

LEED® for Interior Design and Construction: Retail

LEED® ID+C: Retail

LEED® for Interior Design and Construction: Hospitality

LEED® ID+C: Hospitality

LEED® for Building Operations and Maintenance: Existing Buildings

LEED® O+M: Existing Buildings

LEED® for Building Operations and Maintenance: Data Centers

LEED® O+M: Data Centers

LEED® for Building Operations and Maintenance: Warehouses and Distribution Centers

LEED® O+M: Warehouses and Distribution Centers

LEED® for Building Operations and Maintenance: Hospitality

LEED® O+M: Hospitality

LEED® for Building Operations and Maintenance: Schools

LEED® O+M: Schools

LEED® for Building Operations and Maintenance: Retail

LEED® O+M: Retail

LEED® for Neighborhood Development: Plan

LEED® ND: Plan

LEED® for Neighborhood Development: Built Project

LEED® ND: Built Project

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[1] Using the symbol repeatedly within a single publication after every use is unnecessary. However, the symbol should appear at least once in short promotional materials. For longer materials, repeating the symbol in each section is advised. The symbol should be used prominently on the first instance of each page on websites.

[2] For example, LEEDER, LEEDING, LEEDERSHIP, etc.

[3] As of August 2020.

[4] A LEED scorecard is generated for all LEED-certified projects on LEED Online and USGBC’s Project Directory, usgbc.org/projects.

[5] As of August 2020.

 

 

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